![]() ![]() The campaign and single are just the first steps of what will be a year-long relationship between Tyler and Coke, according to Maurice Hamilton, CEO of The SMC Group, a rights procurement agency that brokered Tyler’s deal on behalf of Coca-Cola. On Friday (March 4) the song itself, entitled “Tell Me How (Coca-Cola Commercial)” was released to all DSPs as a standalone single. 21, logging over 680,000 views on YouTube in its first two weeks of release. The two-minute film, “Open That Coca-Cola,” was created by ad agency Wieden + Kennedy and debuted to a warm reception on Feb. commercials need sounds like this, thanksssss Mannnn thanks coca cola for reallll big love for the opportunity i was like ehh idk but then i fucking ran with it. commercials need sounds like this, thanksssss.” “i was like ehh idk but then i fucking ran with it. “mannnn thanks coca cola for reallll big love for the opportunity,” Tyler tweeted upon its release, among several other tweets effusively expressing his pride for the spot. No one seemed more excited about the late February emergence of Coca-Cola’s new campaign featuring an original song composed by Tyler, The Creator than Tyler himself. ![]()
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